Internal Linking
Internal Linking refers to the link structure between pages on the same site. It governs PageRank flow, crawler discovery efficiency, and topical relatedness. In the GEO era it also drives entity coreference — AIs use anchor text to decide whether two pages describe the same entity.
Internal Linking refers to the link structure between pages on the same site. It governs PageRank flow, crawler discovery efficiency, and topical relatedness. In the GEO era it also drives entity coreference — AIs use anchor text to decide whether two pages describe the same entity.
Key actions
- 3–10 contextual internal links per page.
- Use descriptive keyword anchors, not 'click here'.
- Pillar links to all subtopics; subtopics back-link to pillar.
What is Internal Linking?
Internal Linking refers to the link structure between pages on the same site. It governs PageRank flow, crawler discovery efficiency, and topical relatedness. In the GEO era it also drives entity coreference — AIs use anchor text to decide whether two pages describe the same entity.
Details and examples
Best practice:
Related terms
Topic Cluster, Anchor Text.
Internal Linking · term at a glance
| Field | Value |
|---|---|
| Term | Internal Linking |
| Category | SEO |
| Related | Topic Cluster, Anchor Text |
Frequently asked questions
What is Internal Linking?
Internal Linking refers to the link structure between pages on the same site. It governs PageRank flow, crawler discovery efficiency, and topical relatedness. In the GEO era it also drives entity coreference — AIs use anchor text to decide whether two pages describe the same entity.
References
By the 23SEOGEO team · Last updated: