Anchor Text
Anchor text is the visible text of a hyperlink. Google uses it to infer the target page's topic; over-optimization (a single keyword anchor exceeding ~30%) can trigger a Penguin-style demotion. In GEO it also influences AI entity resolution.
Anchor text is the visible text of a hyperlink. Google uses it to infer the target page's topic; over-optimization (a single keyword anchor exceeding ~30%) can trigger a Penguin-style demotion. In GEO it also influences AI entity resolution.
What is Anchor Text?
Anchor text is the visible text of a hyperlink. Google uses it to infer the target page's topic; over-optimization (a single keyword anchor exceeding ~30%) can trigger a Penguin-style demotion. In GEO it also influences AI entity resolution.
Details and examples
Healthy mix: branded 30–40%, long-tail descriptive 30–40%, exact-match ≤20%, naked URL + 'click here' 5–10%.
Related terms
Internal Linking, Backlinks.
Anchor Text · term at a glance
| Field | Value |
|---|---|
| Term | Anchor Text |
| Category | SEO |
| Related | Internal Linking, Backlinks |
Frequently asked questions
What is Anchor Text?
Anchor text is the visible text of a hyperlink. Google uses it to infer the target page's topic; over-optimization (a single keyword anchor exceeding ~30%) can trigger a Penguin-style demotion. In GEO it also influences AI entity resolution.
References
By the 23SEOGEO team · Last updated: