Topic Cluster
A Topic Cluster is a Pillar Page plus N subtopic pages connected by two-way internal links. It signals to Google that you cover a topic comprehensively and is the standard tactic for building Topical Authority.
A Topic Cluster is a Pillar Page plus N subtopic pages connected by two-way internal links. It signals to Google that you cover a topic comprehensively and is the standard tactic for building Topical Authority.
Key actions
- Pick a pillar keyword (broad, high-volume).
- Mine 20–50 subtopics from People Also Ask / AnswerThePublic.
- Publish 1 pillar + 20+ subtopic articles.
- Pillar links to every subpage; every subpage links back to the pillar.
What is Topic Cluster?
A Topic Cluster is a Pillar Page plus N subtopic pages connected by two-way internal links. It signals to Google that you cover a topic comprehensively and is the standard tactic for building Topical Authority.
Details and examples
Four steps:
Related terms
SEO (Search Engine Optimization), Topical Authority, Internal Linking.
Topic Cluster · term at a glance
| Field | Value |
|---|---|
| Term | Topic Cluster |
| Category | Content |
| Related | SEO (Search Engine Optimization), Topical Authority, Internal Linking |
Frequently asked questions
What is Topic Cluster?
A Topic Cluster is a Pillar Page plus N subtopic pages connected by two-way internal links. It signals to Google that you cover a topic comprehensively and is the standard tactic for building Topical Authority.
References
By the 23SEOGEO team · Last updated: