Information Gain
Information Gain is the score from Google's 2022 patent: how much 'new information' a page adds relative to already-indexed content. Generic rewrites score near 0; first-party data, exclusive cases, and original experiments score high and rank first.
Information Gain is the score from Google's 2022 patent: how much 'new information' a page adds relative to already-indexed content. Generic rewrites score near 0; first-party data, exclusive cases, and original experiments score high and rank first.
What is Information Gain?
Information Gain is the score from Google's 2022 patent: how much 'new information' a page adds relative to already-indexed content. Generic rewrites score near 0; first-party data, exclusive cases, and original experiments score high and rank first.
Details and examples
Practice: every new piece needs an Information Gain Plan — explicitly state 'what you add vs the current top 10'.
What are common misconceptions about Information Gain?
Information Gain ≠ longer word count — an exclusive paragraph beats a diluted long post AI paraphrasing scores 0 and can trigger Helpful Content demotion
Related terms
E-E-A-T, Helpful Content System.
Information Gain · term at a glance
| Field | Value |
|---|---|
| Term | Information Gain |
| Category | Content |
| Related | E-E-A-T, Helpful Content System |
Frequently asked questions
What is Information Gain?
Information Gain is the score from Google's 2022 patent: how much 'new information' a page adds relative to already-indexed content. Generic rewrites score near 0; first-party data, exclusive cases, and original experiments score high and rank first.
What is the most common misconception about Information Gain?
Information Gain ≠ longer word count — an exclusive paragraph beats a diluted long post
References
By the 23SEOGEO team · Last updated: