E-E-A-T
E-E-A-T are the four quality signals from Google's Search Quality Rater Guidelines: Experience, Expertise, Authoritativeness, Trustworthiness. Trust is the foundation — without it, the other three count as zero.
Category: SEO
What is E-E-A-T?
E-E-A-T are the four quality signals from Google's Search Quality Rater Guidelines: Experience, Expertise, Authoritativeness, Trustworthiness. Trust is the foundation — without it, the other three count as zero.
How do you apply it in practice?
Concrete actions:
• Experience: first-person narrative, original screenshots, timestamps.
• Expertise: author bio with credentials and publication list.
• Authoritativeness: authoritative backlinks, press mentions, industry awards.
• Trustworthiness: HTTPS, privacy policy, contact address, refund policy.
Why does it matter for AI search citations?
Generative search engines tend to extract sentences that are clearly defined, consistent and quotable on their own. Writing concepts like "E-E-A-T" as one consistent definition across your site, backed by structured data and verifiable sources, lowers the chance of being misread. This improves readiness only; it does not guarantee citations or ranking gains — measure actual citations to know.
Which related terms should you know?
SEO (Search Engine Optimization)
SEO (Search Engine Optimization) uses three pillars — technical, content, and links — to earn higher organic rankings on Google and Bing. By 2026 SEO has merged with GEO: the same article must satisfy both crawlers and AI citation engines.
E-E-A-T at a glance
| Term | E-E-A-T |
|---|---|
| Category | SEO |
| Last reviewed | 2026-10-06 |
References
- Google Search Central: SEO documentation
- Schema.org structured data vocabulary
- W3C JSON-LD 1.1 Recommendation
- GEO: Generative Engine Optimization (arXiv paper)
These documents support the definitions and methods, not ranking or citation promises; reviewed as of 2026-10-06.
By the 23SEOGEO team · Last updated: