Content Decay
Content Decay is the gradual traffic drop a few months after publishing, caused by stale info, fresher competitors, or SERP feature shifts (AI Overviews stealing clicks). Diagnose via GSC: a >30% drop comparing month 3 vs month 6 = decay.
Content Decay is the gradual traffic drop a few months after publishing, caused by stale info, fresher competitors, or SERP feature shifts (AI Overviews stealing clicks). Diagnose via GSC: a >30% drop comparing month 3 vs month 6 = decay.
What is Content Decay?
Content Decay is the gradual traffic drop a few months after publishing, caused by stale info, fresher competitors, or SERP feature shifts (AI Overviews stealing clicks). Diagnose via GSC: a >30% drop comparing month 3 vs month 6 = decay.
Details and examples
Fix: refresh stats, add fresh case studies, embed new video, append FAQ schema, then push via IndexNow.
Related terms
Information Gain, IndexNow.
Content Decay · term at a glance
| Field | Value |
|---|---|
| Term | Content Decay |
| Category | Content |
| Related | Information Gain, IndexNow |
Frequently asked questions
What is Content Decay?
Content Decay is the gradual traffic drop a few months after publishing, caused by stale info, fresher competitors, or SERP feature shifts (AI Overviews stealing clicks). Diagnose via GSC: a >30% drop comparing month 3 vs month 6 = decay.
References
By the 23SEOGEO team · Last updated: