SEO-GEO

GEO keyword strategy: which queries to target

Generative search has no binary indexed/not-indexed state — only citation probability. Keyword planning therefore shifts from rank terms to question terms.

Split a GEO prompt library roughly 15% brand, 60% category, 25% problem queries, then map it to page types.

Three layers of prompts

Brand prompts verify what models believe about you; category prompts contest recommendation lists; problem prompts capture long-tail demand with extractable answers.

Traits of cited content

Answer first, sliceable structure, figures with named sources and an as-of date, first-hand experience, complete entity markup.

Why combinatorial matrices fail

Mechanical A×B×C pages produce near-duplicates, trigger scaled content abuse signals and add no information gain.

FAQ

Does keyword density still matter?
No. Retrieval is semantic and entity-based; stuffing only hurts readability and extractability.
Are long-tail queries still worth it?
Yes — problem-layer long tail has the highest citation probability, provided each page gives an independent, verifiable answer.

Operated by 23 Zhisou Technology (Xiamen) Co., Ltd.