AI Referral & Inquiry Event Tracking | 23SEOGEO
Use website-side source records for visits and actual forms and business reconciliation for customer outcomes. Visits, WhatsApp clicks, qualified inquiries and sales are separate. Citation counts cannot predict customers.
AI mentions us. Are visits and inquiries actually arriving?
Before you start
- Root-file ownership verification and explicitly approved bound accounts
- Website tracking code and the contact actions to record
- A fixed window and original GA4 exports; qualified inquiries and orders confirmed separately
Verify and connect the website
Verify ownership, confirm the account binding and install active code. Unbinding stops new collection for that code while retaining history.
Separate visits and actions
Review visits retaining an AI source signal and their landing pages; list forms and contact clicks separately. Browser identifiers and sources can be incomplete or include bots, not verified humans.
Reconcile original reports
Use one website and an explicit window, checking GA4 source / medium and session definitions. Review at D+14 / D+28; attach business evidence for qualified leads and sales separately.
What you receive
Source visits, landing pages, trends and inquiry events scoped to a website and window, exportable for reconciliation—not an automatically verified customer or sales report.
How to interpret results
Stripped sources can go unrecorded; spoofed sources and bots may be recorded. This is neither all AI traffic nor verified people. Do not divide events by visitors as an acquisition rate or attribute coincident sales to AI.
Continue the acquisition workflow
Frequently asked questions
Is a WhatsApp click a lead or sale?
No. A click is an inquiry action. Conversations, qualified inquiries and orders need business review and are not interchangeable.
Why do totals differ from GA4?
First align site, timezone, window, source / medium and session definitions. Collection, consent and filtering differ; do not add the totals together.
Can I identify every AI-driven customer without tracking code?
No. Existing original GA4 reports can independently review identifiable sources, but cannot recover missing ones. Website events do not automatically prove lead or sales attribution.
By the 23SEOGEO team · Last updated: