Search Intent
Search Intent is the real purpose behind a query. Four buckets: Informational (learn), Navigational (locate), Commercial (compare), Transactional (buy). If you mismatch intent, no amount of links will rank you.
Search Intent is the real purpose behind a query. Four buckets: Informational (learn), Navigational (locate), Commercial (compare), Transactional (buy). If you mismatch intent, no amount of links will rank you.
What is Search Intent?
Search Intent is the real purpose behind a query. Four buckets: Informational (learn), Navigational (locate), Commercial (compare), Transactional (buy). If you mismatch intent, no amount of links will rank you.
Details and examples
How to judge: search the term and see whether the top 10 are tutorials, brand pages, reviews, or product listings — Google's algorithm has already voted on the intent.
Related terms
SEO (Search Engine Optimization), Keyword Research.
Search Intent · term at a glance
| Field | Value |
|---|---|
| Term | Search Intent |
| Category | Content |
| Related | SEO (Search Engine Optimization), Keyword Research |
Frequently asked questions
What is Search Intent?
Search Intent is the real purpose behind a query. Four buckets: Informational (learn), Navigational (locate), Commercial (compare), Transactional (buy). If you mismatch intent, no amount of links will rank you.
References
By the 23SEOGEO team · Last updated: