Meta Description
Meta Description sits in <meta name="description"> and shows beneath the SERP blue link, about 160 characters. It doesn't directly affect ranking but materially affects CTR. Google rewrites it from body content roughly 70% of the time.
Meta Description sits in <meta name="description"> and shows beneath the SERP blue link, about 160 characters. It doesn't directly affect ranking but materially affects CTR. Google rewrites it from body content roughly 70% of the time.
What is Meta Description?
Meta Description sits in <meta name="description"> and shows beneath the SERP blue link, about 160 characters. It doesn't directly affect ranking but materially affects CTR. Google rewrites it from body content roughly 70% of the time.
Details and examples
Structure: sentence 1 summarises content, sentence 2 states USP or social proof, sentence 3 issues a CTA.
Related terms
Title Tag, CTR (Click-Through Rate).
Meta Description · term at a glance
| Field | Value |
|---|---|
| Term | Meta Description |
| Category | SEO |
| Related | Title Tag, CTR (Click-Through Rate) |
Frequently asked questions
What is Meta Description?
Meta Description sits in <meta name="description"> and shows beneath the SERP blue link, about 160 characters. It doesn't directly affect ranking but materially affects CTR. Google rewrites it from body content roughly 70% of the time.
References
By the 23SEOGEO team · Last updated: