GEO (Generative Engine Optimization)
GEO (Generative Engine Optimization) is the practice of optimizing content for generative AI search engines like ChatGPT, Perplexity, and Google AI Overviews so a brand gets cited inside AI answers. Core tactics include Answer Capsules, entity consistency, structured data, and AI-readable llms.txt files.
GEO (Generative Engine Optimization) is the practice of optimizing content for generative AI search engines like ChatGPT, Perplexity, and Google AI Overviews so a brand gets cited inside AI answers. Core tactics include Answer Capsules, entity consistency, structured data, and AI-readable llms.txt files.
Key actions
- Write a 40–60 word Answer Capsule in the first 200 words.
- Publish llms.txt / llms-full.txt for AI crawlers.
- Keep entity consistency across Wikidata, G2, Product Hunt.
- Annotate with FAQPage / HowTo / Article JSON-LD.
- Track which sentences ChatGPT / Perplexity cite.
What is GEO (Generative Engine Optimization)?
GEO (Generative Engine Optimization) is the practice of optimizing content for generative AI search engines like ChatGPT, Perplexity, and Google AI Overviews so a brand gets cited inside AI answers. Core tactics include Answer Capsules, entity consistency, structured data, and AI-readable llms.txt files.
Details and examples
GEO differs from SEO: SEO optimizes for ranking and clicks, GEO optimizes for the probability of being cited and the adoption rate of original sentences inside AI answers. Key actions:
Related terms
Answer Capsule, llms.txt, Entity Consistency, AI Citation.
GEO (Generative Engine Optimization) · term at a glance
| Field | Value |
|---|---|
| Term | GEO (Generative Engine Optimization) |
| Category | GEO |
| Related | Answer Capsule, llms.txt, Entity Consistency, AI Citation |
Frequently asked questions
What is GEO (Generative Engine Optimization)?
GEO (Generative Engine Optimization) is the practice of optimizing content for generative AI search engines like ChatGPT, Perplexity, and Google AI Overviews so a brand gets cited inside AI answers. Core tactics include Answer Capsules, entity consistency, structured data, and AI-readable llms.txt files.
References
By the 23SEOGEO team · Last updated: